DESIGN FOR BUSINESS.
GET TO KNOW YOUR BUSINESS
AND YOURSELF
BETTER THAN EVER BEFORE.
Do more of the work you want and love,
with the customers you want and love.
To the solopreneur who knows your business needs more you in it. And who needs more clarity about what your business offers – and who it offers it to. But without giving more of your all (because you’re already giving your all, right?).
Let’s get untangled.
Give me six months to bring clarity to you and your business. In fact, give me one call – one hour – and get your first big dose of clarity.
After five more calls over six months, will you still be in a tangle? Or will you have more space? And be doing more of the work you love? (And less of the work you don’t).
Happy business owners aren’t happy accidents. It takes work, and accountability, and some simple tools I’ve got up my sleeves. Yes, sleeves (plural!).
FROM THIS…
Overwhelmed and unsure where to begin.
Feeling like who you are and what your business does aren’t aligned how you’d like them to be.
Scattered focus and struggling to make progress.
Doing all the things but not sure if they’re the right things. Feeling frazzled and uncertain.
… TO THIS.
A clear vision that tells you which steps to take next.
Feeling like you’re showing up to your business with just enough of who you are.
A strong handle on what makes your business unique.
Certain about what you say yes to, and what you say no to.
three areas TO UNTANGLE
YOURSELF
Let’s bring everything you know about yourself and your business together, and uncover more.
YOUR CUSTOMERS
Your favourite brands use design tools to learn about their customers. Let’s do the same for yours.
YOUR OFFER
Use what you’ve learned to audit your current offer and improve it based on what you know now.
If you can get clarity in those three areas, you’ll do more of the work you love and enjoy for the customers you really love to work with.
And who knows? Maybe in six months you’ll be saying, “Lou is a dream!” too.
JOIN DESIGN FOR BUSINESS NOW.
The full price of the Design for Business programme is £1300.
You can also pay in two instalments of £725.
Paying in full, upfront, saves you £150.
£725 today and £725 in 8 weeks’ time.
OR MAYBE YOU WANT A CHAT FIRST?
You can book a free 30 minute call with me.
That gives me the opportunity to find out more about what you’re looking for, and recommend an approach for you. There’s no hard sell, and no obligation.
Or, if you need to know more, read on.
WHEN YOU ARE YOUR BUSINESS, HOW DO YOU KNOW WHERE YOUR BUSINESS ENDS AND YOU BEGIN?
IF YOU’RE FEELING IN A TANGLE, YOU’RE NOT ALONE.
The good news is that finding clarity about who you are and what that means for how you show up in your business doesn’t happen by chance.
Knowing who you want to serve, what those people really want, and having that influence your offer? It isn’t some magic trick. Design for Business is here to help you with this common challenge.
The reality of running your own business often means that:
You have a lot on your plate and, at the same time, you’re wearing all the hats.
You’re doing a lot. And it’s easy to feel like there’s always more to do. It’s easy to get stuck in a holding pattern, or a ‘just surviving’ pattern. It’s easy to wait until you’re less busy, or less stuck, before you make some changes.
- How do you decide what to do, and what not to do?
- How do you decide what to say yes to and what to say no to?
It feels like there’s nothing you can do to change your situation.
Or that you just don’t know where to start. Taking no action means that you stay in the status quo, feeling stuck and frustrated. All the more frustrating because this is your business – you created it, and yet you feel it’s not quite working for you.
- How can you change things when you’re so busy keeping the lights on?
- How do you know which change is going to have the most impact?
It’s hard to know where your business ends and you begin.
Or do I mean… Where do you end and where does your business begin?
Where’s the separation?
Who are you when you show up in your business, and who are you outside it?
Let’s find out.
Are you at the point in your business where you want it to:
- Bring in more of the work you enjoy and excel in?
- Find you work with more of the customers that you love to work with?
- Reflect more of who you are, without taking so much from you?
Yes? Then read on for the specifics about Design for Business and how it can help you.
INTRODUCING DESIGN FOR BUSINESS:
GET CLARITY ON WHO YOU ARE AND WHO YOU LOVE TO WORK WITH.
With simple frameworks and human accountability.
I’ve been testing out this bespoke approach for learning about yourself and your business – both of those, at the same time – for all of 2024.
Now it’s tried and tested, I’m ready to open it up to more people. From testing it with others, I know that you will:
- Get just enough clarity at your first call that you leave immediately to do things differently.
That clarity changes the decisions you make and how you make them. Changing your business on your terms starts as soon as you sign up. - Use specially selected tools and frameworks at each session (and in between).
I choose these to guide you through the key areas you need to understand about yourself. When you get clarity on these three areas you can both separate yourself from your business and fully show up in it. - Get a bespoke digital guide to you and your business, containing all the insights we uncover over the six months together.
With beautiful images to inspire you, written-just-for-you intentions to guide you, and hand-picked insights to enable your growth.
This becomes your toolkit to keep doing the work once our six months are up.
Because you deserve to have space for yourself outside your business. To know who you are when you’re working, and when you’re not. To breathe new life into the offer you’re bringing. And to deliver that offer to people you love working with.
JOIN DESIGN FOR BUSINESS NOW.
The full price of the Design for Business programme is £1300.
You can also pay in two instalments of £725.
Paying in full, upfront, saves you £150.
£725 today and £725 in 8 weeks’ time.
OR MAYBE YOU WANT A CHAT FIRST?
You can book a free 30 minute call with me.
That gives me the opportunity to find out more about what you’re looking for, and recommend an approach for you. There’s no hard sell, and no obligation.
Or, if you need to know more, read on…
REAL TIME WITH A REAL HUMAN. THAT’S ME, LOU.
HELLO!
I’ve built a reputation as a catalyst for change; perhaps that sounds quite grand. It’s not a phrase I came up with myself: it’s a phrase one of my clients said about me:
Lou is a catalyst for change.
~ KATHY BULLOCK
Where did this ability come from? For the past twenty years, I’ve been fascinated with change and transitions and their effect on us humans. This fascination started when I studied for my degree in Psychology. Since then, I’ve worked with people who want to change things – in their own life, in their work, or in their organisation (and, sometimes, all three!).
Along the way I’ve collected, curated, adapted and invented a whole toolkit. All of the tools in the kit are focused on making changes in your business that better serve the customers you love to work with and help you to shape your offer around you.
I’ve tested these tools and created a business – this business – that I’m proud of. One that genuinely helps others, and plays to my strengths.
I’m looking forward to getting to know you and your business in six one-hour calls together.
people i’ve worked with say:
WHAT YOU’LL DO IN DESIGN FOR BUSINESS.
WHAT’S IT ACTUALLY LIKE?
HERE’S WHAT’S WAITING FOR YOU WHEN YOU SIGN UP.
As soon as you’ve paid and signed our agreement, you’ll get started. Your first set of prompts will arrive, focused on you getting to know yourself better so that you can bring more of that to your business. There’ll also be some reflection prompts to get you ready for our first call.
SUPPORT AND ACCOUNTABILITY FROM A REAL HUMAN.
In each call you won’t just get support to set goals and accountability to make those goals happen. You’ll also get bespoke help through the activities that I hand-pick for your unique situation.
Work through the activities on your own and then we’ll look at them together for extra in-depth insights. I can also help you through any areas where you got stuck.
You’ll get six calls, each sixty minutes long, over six months.
Calls are available in the mornings on Monday, Wednesday, and Friday.
HAND-PICKED ACTIVITIES TO BRING YOU CLARITY.
You will follow short exercises designed to focus you on a specific aspect of yourself, your business offer, or your customers. Each activity that you get is hand picked for your business and your situation.
We start with activities that give us a good sense of where you are and where you want to get to. You will get a set of instructions by email or in a pdf slide deck. This might be Bad Day / Good Day to help us get more clarity on how you actually want to be spending your time.
I will also recommend online assessments to help us get a greater understanding of your strengths and approaches. We can use what we learn from these to refine exactly what you want to bring to your business. Some of these assessments are free, and some have an additional cost.
I also have a toolkit of the kinds of tools your favourite brands use every day to understand their customers better and refine their offers based on what they learn. Tools like empathy maps and customer mindsets bring together what you already know about your customers but have never captured in one place before.
A BESPOKE GUIDE TO YOU AND YOUR BUSINESS.
My unique approach to coaching is centred around who I am and my own strengths. I’m such a visual person. In Design for Business you don’t just get what you say repeated back to you in the moment to help you refine it. I take what we discuss on each call and distill it into a visual guide.
You are unique. Your business is unique. And so is this guide.
From the very beginning, I wanted to create an offer that develops people’s capabilities and awareness. What you learn should last way beyond our time together. So the guide is designed to be helpful to you from the moment you receive it through to the end of the programme and beyond. The guide is designed for you to refer back to for months and years to come, to help you to be self sufficient. Of course you’re always welcome to come back and work with me.
YOU’LL DISCOVER:
YOURSELF
Your values. Your strengths. The ways you tend to think about the world and solve problems. Your big dreams and your small hopes for today. These are the kinds of things we’ll explore.
You might already have the results of some assessments you’ve done before. Bring those to the table and I’ll add some more into the mix.
This is not self-exploration for its own sake. This is all with the aim of improving the relationship between you and your business.
You’ll gain a deeper understanding of who you are.
Then you can pick and mix which bits you bring to your business and which you want to keep for yourself.
YOUR CUSTOMERS
You know your customers best. And you can bet you know more than you think you do.
We’ll use empathy maps and customer mindsets to help you capture what you already know and what your customers are telling you.
These frameworks might seem complicated but I’ll walk you through every step of the way.
And we’ll learn new ways of listening so you can capture even more about your customers that will help you to serve them better.
Gather everything you know – testimonials, customer feedback, emails, instagram insights. Together we’ll find the nuggets and spot the patterns that will inform your offer.
YOUR OFFER
You’re already selling something to your clients – this is your offer or offering.
You also already have a way of articulating that offer. Maybe you have a website that details your offers; maybe you make a bespoke proposal for each client. Maybe you have both.
I like to think of business as a dance. Just how dance partners respond and react to each other, the same happens between a business and its customers. Sometimes, external factors change the dance, and your business has to respond to match your customer’s new dance moves. Other times, you realise that you want a change, you want to try out some new dance moves yourself! Or perhaps what your customers are asking you for isn’t how you want to dance. It doesn’t feel right.
By getting to know you better and gathering what we know about your customers, we can make informed decisions about your offer. We can assess your current offer and explore some changes that will help you to do more of the work you want. We can identify possible opportunities for new offers. We can refine your ideal customer. And we can even explore a new type of customer.
The point of Design for Business is to make these decisions based on what you know.
JOIN DESIGN FOR BUSINESS NOW.
The full price of the Design for Business programme is £1300. You can also pay in two instalments of £725. Paying in full, upfront, saves you £150.
£725 today and £725 in 8 weeks’ time.
Or save £150 when you pay in full now.
LET’S RECAP:
When you join Design for Business, you’ll get six hour-long sessions just for you to focus on:
YOURSELF
Your values. Your strengths. You.
YOUR CUSTOMERS
Who is buying from you.
YOUR OFFER
What you are selling and delivering.
You’ll get:
ANY QUESTIONS?
In case there’s anything you need to know that isn’t covered here, you can book a 30 minute call with me.
That gives me the opportunity to find out more about what you’re looking for, and recommend an approach for you.
There’s no hard sell, and no obligation.
